Episode 790 | From Scrappy to Scalable: Evolving Your Role as a Founder
Update: 2025-08-26
Description
How can you scale yourself as a founder?
In this episode, Rob Walling is joined by Yaniv Bernstein (co-founder and CTO of Violet, former COO, VP of Engineering, and Google leader) to unpack how a founder’s role must change as the company grows. From writing the code yourself to leading managers of managers, they dig into the tough transitions every founder faces, and what happens if you don’t adapt.
Topics we cover:
- (3:27 ) – How the founder/CEO role changes as your SaaS scales
- (8:44 ) – The turning point where systems and processes matter
- (14:49 – When to hand off marketing, sales, or product as a founder
- (19:44 ) – Why setting context is your #1 job as a founder-CEO
- (28:19 ) – Why hiring right (and firing fast) makes or breaks scaling
Links from the Show:
- SaaS Institute
- MicroConf | The community for SaaS founders
- MicroConf YouTube Channel
- People Engineering
- The SaaS Playbook
- Yaniv Bernstein | LinkedIn
- Yaniv Bernstein (@ybernsteindig) | X
- The Startup Podcast
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
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